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Lazada Group is a privately owned e-commerce company headquartered in Singapore that was founded by Rocket Internet in 2011 with the goal of being “the Amazon.com of Southeast Asia.” As of 2014, Lazada Group operated sites in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam and had raised approximately US$647 million over several investment rounds. In 2014 Lazada's net operating losses were $152.5 million on net revenues of $154.3 million; however the percentage of its losses relative to its Gross Merchandise Volume (GMV) was smaller in 2014 than in 2013 due to growth in its GMV from $95 million to $384 million. Its sites launched in March 2012, with a business model of selling inventory to customers from its own warehouses. In 2013 it added a marketplace model that allowed third-party retailers to sell their products through Lazada's site; the marketplace accounted for 65% of its sales by the end of 2014. ==History== Lazada Group was founded in 2011 by Rocket Internet in Singapore with the intention of establishing "the Amazon.com of Southeast Asia" to take advantage of the nascent online consumer market and Amazon's weak presence there; Rocket is a German incubator that builds companies that copy the business models of successful US tech companies. Lazada's e-commerce websites soft launched in 2012 in Indonesia, Malaysia, the Philippines, Thailand and Vietnam.〔Jon Russell for NextWeb. March 20, 2012 ( T-minus 10: Rocket Internet’s ecommerce clones are aiming to conquer Southeast Asia )〕 It raised four rounds of funding in 2012 and early 2013: JP Morgan invested an undisclosed amount in September, Swedish retailer Kinnevik invested $40 million in November, German private equity firm Summit Partners invested $26 million in December, and Tengelmann invested about $20 million in January 2013. It also added a 2-day guaranteed delivery services, addressing one of the most common complaints about Lazada's service,〔 and one of its biggest challenges, which it had attempted to address by making a "massive, incalculable investment" in warehouses and delivery services.〔Susan Cunningham for Forbes. December 22, 2013 ( Lazada, Tesco and the Logic of Logistics )〕 In June 2013, Lazada announced it had raised an additional $100 million, and it launched mobile applications for Android and iOS devices.〔(【引用サイトリンク】title=Rocket Internet's e-commerce giant Lazada raises $100M )〕 〔(【引用サイトリンク】title=Lazada launches mobile shopping app for Android OS )〕 In December 2013 it raised an additional $250 million from Tesco PLC, Access Industries, and other existing investors. In May 2014, Lazada launched in Singapore, its sixth country. In November 2014 Temasek Holdings in Singapore led a funding round of $250 million,〔 bringing the total Lazada had raised to approximately $647 million. Also that month, Lazada announced that its marketplace platform accounted for more than 65% of its overall sales, and that the number of third-party sellers on the platform had increased from ~500 in November 2013 to close to 10,000 in December 2014.〔(【引用サイトリンク】title=Lazada.com.ph celebrates 3rd year via shopping extravaganza )〕 The number of employees across the region reached approximately 4,000.〔 For 2014, Lazada's net operating losses were $152.5 million on net revenues of $154.3 million.〔Susan Cunningham for Forbes. May 12, 2015 (Rocket's Lazada And Zalora Lost $235.3 Million In 2014 But Are Moving Toward Profitability )〕 However its percentage of losses relative to its Gross Merchandise Volume - the value of all the products sold through the site - was smaller in 2014 than in 2013 due to growth in its GMV from $95 million in 2013 to $384 million in 2014, driven by marketplace sales.〔 As of 2015, Lazada's challenges for growth were the preference for brick and mortar shopping among customers, with just about 1% of people buying online compared to 10% of US shoppers; the lack of credit cards and concomitant requirement to arrange cash on delivery systems, reliable delivery especially in less developed rural regions, and the threat of competition from Amazon and Alibaba.〔Staff, The Economist. Mar 7 2015 (Home-field advantage )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lazada Group」の詳細全文を読む スポンサード リンク
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